Frase
"Frase earns its place for content teams where SERP research and brief generation is the daily bottleneck. The one-click brief that surfaces competitor coverage, question clusters, and structural patterns in under a minute is genuinely the best in its category at this price point. The real-time content scoring keeps writers focused on what actually drives rankings rather than guessing. The GEO and AI visibility tracking is a meaningful differentiator that most SEO tools are still scrambling to catch up to. The Starter plan at $39 per month including the full Frase Agent is strong value for individuals and small teams publishing consistently. The 7-day free trial is the right way to evaluate whether the brief generation quality fits your specific content type."
- One-click SERP brief generation replaces 30 to 60 minutes of manual research per article
- Full Frase Agent included on every plan with no feature gating based on tier
- GEO optimisation and AI visibility tracking in ChatGPT and Perplexity is a genuine differentiator
- Volume-based pricing means every user accesses the same complete toolkit from day one
- 7-day free trial with full platform access
- Annual billing saves 20% across all plans
- 4.8 out of 5 on both G2 and Capterra based on 500 plus verified reviews
- AI draft quality requires editorial oversight and is not a replacement for a skilled writer
- Not a full SEO suite - no rank tracking, backlink analysis, or keyword database depth
- Lower tier article limits can be restrictive for teams publishing more than 10 articles monthly
- English is the primary language with limited optimisation capability in other languages
Key Features
One-Click Content Brief Generation
Enter any keyword and Frase scrapes the top 10 ranking pages, extracts headings, word counts, question clusters, cited sources, and topic coverage into a structured writer-ready brief in under 60 seconds
Real-Time Content Optimisation Scoring
Scores your article against the competitor pages as you write, showing exactly which topics are covered, which are missing, and how your structure compares to what currently ranks
GEO Optimisation and AI Visibility Tracking
Monitors how your content appears in ChatGPT, Perplexity, and Google AI Overview responses alongside traditional SERP rankings, with optimisation guidance for both surfaces in one workflow
Frase Agent Full Content Automation
Input a keyword and the Agent researches, outlines, drafts, and optimises a complete article end to end, available on all plans with no feature gating
SERP Research and Topic Gap Analysis
Identifies exactly what topics, questions, and structural elements the top-ranking competitors cover that your existing content does not, surfacing specific coverage gaps to address
Google Search Console Integration
Connects your GSC data to track ranking performance across your full domain, identify pages declining in rankings, and surface optimisation opportunities from real search data
Site Audit
Automated technical and content auditing across your connected domain, included on all plans with audit page volume varying by tier
People Also Ask and Question Finder
Surfaces related questions from PAA boxes, Reddit, Quora, and search suggestion data for every keyword, informing FAQ sections and featured-snippet targeting
Rank Ready Auto-Drafting
Generates fully optimised articles from a keyword input to a finished draft automatically at $3.50 per document, available as an add-on across all plans
API and Publishing Workflow
API access and direct publishing integrations included across all plans for teams integrating Frase into existing content production pipelines
Pricing Plans
$39/mo
- ✓ Full Frase Agent access
- ✓ 10 content optimisation articles/mo
- ✓ 1,000 site audit pages
- ✓ 100 AI visibility prompts
- ✓ 1 seat, 1 domain
$79/mo
- ✓ Higher article and audit volume
- ✓ More AI visibility prompts
- ✓ Additional seats
$129/mo
- ✓ 3 seats
- ✓ Unlimited articles
- ✓ Expanded site audit pages
- ✓ Team collaboration and document sharing
Custom
- ✓ Maximum volume
- ✓ Dedicated support
- ✓ Custom onboarding
About Frase
Most content tools ask you to start with a blank page. Frase starts with the search results. Enter any target keyword and Frase scrapes the top 10 ranking pages, extracts headings, word counts, question clusters from People Also Ask, cited sources, and topic coverage, then assembles everything into a structured content brief in under 60 seconds. What would normally take 30 to 60 minutes of manual SERP research happens automatically before you write a single word.
The content editor scores your draft in real time against the competitor pages Frase analysed. As you write, the score updates showing which topics you have covered, which are missing, and how your word count compares to what ranks. The optimization layer is not based on keyword density counting but on actual coverage gaps between your content and the top-performing pages for that keyword.
The most forward-looking addition to the platform in 2026 is the dual SEO and GEO scoring system. GEO stands for Generative Engine Optimisation, and it tracks how your content appears in AI-generated search results from ChatGPT, Perplexity, and Google AI Overviews alongside traditional rankings. As a growing share of search queries are answered by AI assistants rather than blue links, Frase is one of the first SEO content tools to provide native optimisation guidance for both surfaces simultaneously.
The Frase Agent, now included on every plan, handles the full content workflow automatically when needed. Input a keyword and it researches, outlines, drafts, and optimises a complete article end to end. The AI draft quality is solid for structure and coverage but typically needs editorial polish before publishing. The genuine value is in removing the research and brief-generation bottleneck rather than replacing the writer entirely.
Site audit capabilities, Google Search Console integration for tracking ranking performance across your full domain, API access, and publishing workflows are all included across every plan with volume being the only difference between tiers.