Kit
"Expert Review: Kit remains the gold standard for creators who sell digital products, courses, or memberships. The visual automation builder is incredibly smart and easy to use, while the recommendation network has become an essential growth engine. While the email designer is basic, this is intentional as simple text emails usually get better deliverability and open rates. If you want a complete marketing engine rather than just a simple writing board, Kit is the best investment you can make."
- Visual automation mapping is incredibly visual and easy to configure
- Creator network drives high converting organic subscribers automatically
- Granular tag system prevents paying for duplicate email subscribers
- Excellent email deliverability with clean text layouts
- Generous free plan for up to ten thousand subscribers
- Email designer is limited for complex image heavy newsletters
- Premium plans get expensive quickly as subscriber counts grow
- Reporting metrics are basic compared to heavy enterprise marketing tools
Key Features
Visual Automation Builder
Design custom subscriber sequences that trigger based on user behaviors and tags
Creator Recommendation Network
Partner with other creators to cross promote publications and grow organically
Subscriber Tagging and Segmentation
Organize your audience with granular tags instead of maintaining duplicate lists
Custom Landing Pages
Build high converting opt in pages and lead magnets with zero coding required
Digital Commerce Integrations
Sell newsletters, downloads, and coaching sessions natively with Stripe checkout
Pricing Plans
$0
- ✓ Up to 10,000 subscribers
- ✓ Unlimited forms, landing pages, and email broadcasts
- ✓ Creator Recommendation Network
- ✓ Sell digital products and subscriptions with 3.5% transaction fee
$25/mo
- ✓ Everything in Newsletter plan
- ✓ Visual automation builder and multi-step funnels
- ✓ Third-party integrations
- ✓ 1 team member seat
$50/mo
- ✓ Everything in Creator plan
- ✓ Advanced subscriber scoring and custom reporting
- ✓ Newsletter referral program (via SparkLoop)
- ✓ Subscriber deliverability reporting and priority support
About Kit
Kit, formerly known as ConvertKit, was engineered from the ground up to serve independent creators, authors, podcasters, and digital businesses. Rather than treating subscribers like numbers in a list, it treats them as individual profiles with tags and segments. This fundamental difference makes managing subscriber journeys intuitive and highly targeted.
The free plan is excellent for launching, allowing up to ten thousand subscribers with custom landing pages and opt in forms. Once you scale to paid plans, the visual automation builder becomes the core of your email operations. You can design automated funnel sequences that trigger based on links clicked, purchases made, or tags applied.
The Recommendation Network is a massive driver of organic growth. This system lets you partner with other creators on the platform to cross promote each other, leading to high quality subscriber acquisition without spend. The main trade offs are the rigid visual email editor, which favors plain text over heavy graphic layouts, and the higher pricing tiers relative to simple newsletter services.